Our mission
Eva Group is reimagining what later life looks like for the LGBTQ+ community through luxury care, cultural connection, and unapologetically affirming spaces.
We’re building the UK’s first luxury, identity-led residential care brand for LGBTQ+ people. Our first home opens in Edinburgh, with plans to expand to Brighton, London and Manchester. Eva Group has already captured early attention from the media, investors, and LGBTQ+ leaders. And we’re just getting started.
​
If you're a journalist, editor, producer or podcaster covering stories around identity, ageing, care innovation, or LGBTQ+ life - we’d love to speak with you.
Recent media themes we are exploring
-
Why LGBTQ+ elders fear mainstream care homes
-
“Back in the closet at 80”: the invisibility crisis in eldercare
-
How care homes are failing culturally and technologically
-
What identity-affirming care actually looks like and why it matters
-
Why LGBTQ+ people are willing to pay a premium for inclusive care
Resources
Press kit downloads
​
-
Founder bios and high-res images
-
Brand story and positioning
-
Press release: Launch of the Founder Deposit Programme
-
Data: “Still Here, Still Proud” - the LGBTQ+ Eldercare Report (preview)
Spokespeople available
​
-
Elizabeth Lichten - Founder & CEO
LGBTQ+ mother, brand builder, and care sector changemaker -
Community and care experts
-
Early supporters and future residents (available for background or quotes)
