Latest news
We’re thrilled to announce that Murray Chalmers, one of the UK’s most respected music and arts PR leaders, has joined Eva Group as a Board Advisor.
A long-standing LGBTQ advocate with a 40-year career working with cultural icons from Kate Bush to Coldplay, Elton John to the Pet Shop Boys, Murray brings invaluable insight and visibility to our mission, at a moment when authentic representation and bold messaging are more important than ever.
Learn more about Murray’s fascinating career and his views on how Eva Group meets a critical need.
Our mission
Eva Group is reimagining what later life looks like for the LGBTQ+ community through luxury care, cultural connection, and unapologetically affirming spaces.
We’re building the UK’s first luxury, identity-led residential care brand for LGBTQ+ people. Our first home opens in Edinburgh, with plans to expand to Brighton, London and Manchester. Eva Group has already captured early attention from the media, investors, and LGBTQ+ leaders. And we’re just getting started.
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If you're a journalist, editor, producer or podcaster covering stories around identity, ageing, care innovation, or LGBTQ+ life - we’d love to speak with you.
Recent media themes we are exploring
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Why LGBTQ+ elders fear mainstream care homes
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“Back in the closet at 80”: the invisibility crisis in eldercare
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How care homes are failing culturally and technologically
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What identity-affirming care actually looks like and why it matters
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Why LGBTQ+ people are willing to pay a premium for inclusive care
Resources
Press kit downloads
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Founder bios and high-res images
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Brand story and positioning
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Press release: Launch of the Founder Deposit Programme
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Data: “Still Here, Still Proud” - the LGBTQ+ Eldercare Report (preview)
Spokespeople available
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Elizabeth Lichten - Founder & CEO
LGBTQ+ mother, brand builder, and care sector changemaker -
Community and care experts
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Early supporters and future residents (available for background or quotes)
