The opportunity
The UK social care sector is booming – but it’s broken. Aging LGBT+ people are overlooked, often fearing discrimination in traditional care homes. The Eva Group is changing that.
We’re launching the UK’s first identity-affirming luxury care homes for the LGBT+ community – starting in Edinburgh, Brighton, London, and Manchester.
Our solution
Premium, person-centred care that celebrates identity:
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Weekly fees: £2,000–£2,450
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Spacious suites, great food, on-site hairdressing, concierge HealthTech
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Rich cultural progamme from choir to cabaret
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High staff-to-resident ratio and tailored care plans
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Ethical, sustainable, and designed to achieve the highest quality standards (Care Inspectorate and CQC) and B Corp certification
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Partnerships with local LGBT+ networks and grassroots projects
Why invest?
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£15.9bn UK care market, growing fast
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150% rise in care home demand projected in 4 years
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91% of LGBT+ elders want community-specific care
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Estimated £50m revenue potential by 2035
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30% EBITDA
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First-mover advantage in an untapped market
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Strong exit strategies and capital growth
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Proven team with backgrounds in healthcare, investment, and care operations
Investment snapshot
Seed/ Angel phase
Edinburgh, 30 beds
Projected revenue of £4.5m by 2027
Series A/B phase
Manchester, London, Brighton, 140 beds
Projected revenue of £20m by 2030
Scale/ Exit phase
10 sites, 500 beds
Projected revenue of £50m+ by 2035
Initial setup cost: £5m
Investor equity/notes opportunity: £1.5m
Elizabeth Lichten
CEO
Jennifer Nel
CFO
Lord Michael Cashman
Advisor
Dr Sarah Jones
Advisor